Trump Website Scores Second Straight Month of Big Traffic Gains

RedState Boosts Audience 31% to Lead All Conservative News Websites in April

May 31,  2022, New York, NY – The website of former President Trump posted a huge year-over-year (YOY) increase in unique visitors according to TheRighting’s exclusive analysis of April 2022 mobile and desktop traffic based on Comscore data.   DonaldJTrump.com attracted 548,000 unique visitors, as its YOY audience last month surged 239% compared to April 2021 when it drew only 161,000 unique visitors.  It was the second straight month of audience gains for the former president’s website. 

“While the steep audience declines that Mr. Trump’s website has endured in the last year may have reached the bottom, his audience is still a fraction of what it was when he was in office,” said Howard Polskin, President and Curator, TheRighting. “The next few months will reveal whether the gains were the result of more daily posts – mainly endorsements of candidates he favored – or a barometer of some sort related to his popularity.” 

Most major conservative news websites faltered in April, continuing a mostly downward trend in 2022.  Foxnews.com stumbled in April, attracting only 70 million unique visitors, its lowest number of the year.  Overall, its YOY traffic fell 17%.  However, it remained the top conservative news website. 

Winners and Losers Among Top 20 Conservative News Websites for April 2022

(by unique visitor percentage increase/decrease from year ago)

Winners

·      RedState (+31%)

·      Twitchy (+26%)

·      Epoch Times (+20%)

Losers

·      Hannity.com (-65%)

·      CNS News (-53%)

·      TheBlaze (-52%)

Among the three mainstream news brand TheRighting follows, only the New York Times brand  registered a YOY increase in unique visitors for April 2022 (+13%).  The Washington Post (-21%) and CNN.com (-19%) both saw their YOY audience decline last month.  

Parler Talk

Parler’s audience nosedived once again as it attracted only 819,000 unique visitors in April 2022 compared to April 2021 when it drew 2,228,000.  Here are the April 2022 unique visitors for the four conservative-friendly social media platforms TheRighting follows:

·      Rumble (8,467,000; +4% vs year ago)

·      MeWe (1,166,000; -41% vs year ago)

·      Parler (819,000; -63% vs year ago)

·      Gettr (29,000; year-ago data NA)

Each month, TheRighting examines Comscore data on dozens of prominent conservative websites that post original content.  TheRighting ranks the top 20 conservative websites on the basis of unique visitors and also provides data on whether unique visitors have increased or decreased year-over-year. 

Source: Comscore Media Metrix® Multi-Platform, Custom-defined list, including, but not limited to Foxnews.com, Breitbart.com, DailyCaller.com, WashingtonExaminer.com, WesternJournal.com, Washingtontimes.com, Total Digital Audience, April 2022, U.S.

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