It’s been a brutal nine months for The Daily Wire. Since August 2025 when TheRighting first started using Similarweb to measure visits to right-wing websites, The Daily Wire has consistently lose traffic. Most other right-wing news websites also lost traffic but the losses weren’t as steep. In fact, in seven of the nine months tracked by TheRighting, The Daily Wire ranked among the top three losers. The Daily Wire has contested TheRighting’s data, questioning the use of the audience measurement firm Similarweb. “Similarweb ain’t it,” editor Brent Scher wrote to me in an email last month. “(T)hese are so far from reality!” I offered to print whatever numbers he had, but Scher never replied. 
