Three Top Conservative Websites Register July Audience Gains
Parler Experiences Massive Drop in Traffic for Second Straight Month
August 25, 2021, New York, NY – Despite an overall decrease in traffic to most news websites, three right-wing conservative outlets posted increases in year-over-year (YOY) unique visitors, according to TheRighting’s exclusive analysis of July 2021 mobile and desktop traffic based on Comscore data. American Greatness, Newsmax and The Epoch Times all grew their YOY audience in July, bucking a downward audience trend that has impacted both conservative and mainstream news sources.
YOY traffic to DonaldJTrump.com, the website of the former president, collapsed 96% from 21,481,000 in July 2020 to 840,000 in July 2021. Since TheRighting began tracking traffic to the Trump website, unique visitors have declined 99% (April 2021), 72% (May 2021), 92% (June 2021). A year ago, the Trump website would have ranked as the second most trafficked conservative news website. Although DonaldJTrump.com is not technically a news website, if it was included in TheRighting’s July top 20 chart, its ranking would have dropped to #19.
Foxnews.com remained the highest-ranked conservative website in TheRighting’s survey with 84,148,000 unique visitors in July 2021, although it recorded its eighth straight month of audience declines (-24%). “The lower traffic numbers were not surprising considering July 2021’s relatively stable news environment,” said Howard Polskin, President and Curator, TheRighting. “The spread of the Delta variant, the controversy about Simone Biles and Hunter Biden’s art sale didn’t create the same level of interest among news consumers compared with the events of a year ago.”
Leaders and Losers Among Top 20 Conservative News Websites for July 2021
(by unique visitor percentage increase/decrease from year ago)
Leaders
· American Greatness (+125%)
· Newsmax (+69%)
· The Epoch Times (+12%)
Losers
· Washington Examiner (-67%)
· The Federalist (-67%)
· RedState (66%)
YOY traffic to three significant mainstream news brands TheRighting follows also skidded in July. Unique visitors dropped at The New York Times brand (-23%), CNN.com (21%) and Washingtonpost.com (-13%).
Parler Talk
For the second straight month, traffic to Parler plunged. The site shed fourth-fifths of its audience in a year with the loss of more than a million unique visitors. The number of unique visitors for three conservative-friendly social media sites for July 2021 are as follows:
· Rumble (7,735; +229% vs year ago)
· Mewe (1,807,000; +120% vs year ago)
· Parler (393,000; -80% vs year ago)
Each month, TheRighting examines Comscore data on dozens of prominent conservative websites that post original content. TheRighting ranks the top 20 conservative websites on the basis of unique visitors and also provides data on whether unique visitors have increased or decreased year over year. That information is posted on the Metrics section of TheRighting’s website.
TheRighting also publishes a listing of Who’s Who in Conservative Media as well as an A-Z Guide to Right-Wing Media and an A-Z Guide to Liberal Media, and updates them regularly. Additionally, TheRighting has created a Top 20 News Podcast Chart and the Trump Book Tracker, which monitors all Trump-related books that will be published in 2021 and beyond.
Source: Comscore Media Metrix® Multi-Platform, Custom-defined list, including, but not limited to Foxnews.com, Breitbart.com, DailyCaller.com, WashingtonExaminer.com, WesternJournal.com, Washingtontimes.com, Total Digital Audience, July 2021, U.S.
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