Newsmax Posts First 2021 Decline in Year-Over-Year Traffic

December 20,  2021, New York, NY – The right-wing website Newsmax experienced a 54% drop in year-over-year (YOY) unique visitors, making it the first time in 2021 that traffic declined at the popular news outlet.  According to TheRighting’s exclusive analysis of November 2021 mobile and desktop traffic based on Comscore data, Newsmax attracted 13,378,000 unique visitors in November 2020 compared to only 6,117,000 in November 2021.    The last month Newsmax experienced a traffic loss was October 2020.  

Five right-wing websites in TheRighting’s top 20 chart gained YOY audience, bucking a negative fall trend impacting all news outlets on both sides of the aisle.  However, YOY traffic to the website of the former president, DonaldJTrump.com, continued to plummet, falling 81% in November.  A year ago, it captured 5.7 million unique visitors.  In November 2021, barely one million unique visitors landed on the site.  

Foxnews.com remained the highest-ranked conservative website in TheRighting’s survey with 90,225,000 unique visitors in November.  However, its audience fell for the 12th consecutive month (-30%), down almost 30 million unique visitors.   

Leaders and Losers Among Top 20 Conservative News Websites for November 2021

(by unique visitor percentage increase/decrease from year ago)

Leaders

·      Washington Free Beacon (+55%)

·      Twitchy (+47%)

·      Daily Caller (+7%)

 

Losers

·      The Federalist (-76%)

·      Bongino (-68%)

·      Breitbart (-66%)

YOY unique visitiors fell at the three mainstream news outlets TheRighting follows: Washingtonpost.com (-44%), The New York Times brand (-34%) and CNN.com (-20%).  

Parler Talk

The social media platform Parler suffered a calamitous YOY audience drop of 95%, making it the sixth straight month of declines.  Mewe also stumbled badly with YOY unique visitors decreasing 76%, while Rumble picked up audience.  Here are the November traffic numbers for the  four conservative-friendly social media sites that TheRighting follows: 

·      Rumble (8,872,000; +14% vs year ago) 

·      Mewe (1,249,000; -76% vs year ago) 

·      Parler (732,000; -95% vs year ago)

·      Gettr (630,000; year-ago data NA)

Each month, TheRighting examines Comscore data on dozens of prominent conservative websites that post original content.  TheRighting ranks the top 20 conservative websites on the basis of unique visitors and also provides data on whether unique visitors have increased or decreased year-over-year.  

Source: Comscore Media Metrix® Multi-Platform, Custom-defined list, including, but not limited to Foxnews.com, Breitbart.com, DailyCaller.com, WashingtonExaminer.com, WesternJournal.com, Washingtontimes.com, Total Digital Audience, November 2021, U.S.

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