December 2020 Unique Visitors to Newsmax More Than Doubles as Foxnews.com’s Traffic Sags
Parler Traffic Skyrockets in December 2020
January 28, 2021, New York, NY – Newsmax.com registered a 148% gain in year-over-year (YOY) unique visitors, making it the third highest-ranked conservative website for the month of December 2020. According to TheRighting’s exclusive analysis of December 2020 mobile and desktop traffic based on Comscore data, Newsmax attracted 9,152,000 unique visitors, compared to December 2019 when the site had 3,695,000 unique visitors.
Foxnews.com saw its YOY traffic plummet 13% in December 2020 when it drew 87,734,000 unique visitors compared to 100,470,000 in December 2019. However, it was still the most visited conservative website by a wide margin.
“Newsmax is an up-and-coming news brand catering to right-wing audiences looking for a dash of news complemented with some pointed conservative commentary,” said Howard Polskin, President and Chief Curator, TheRighting. “Based on the December 2020 numbers, I believe there is audience dissatisfaction with Foxnews.com and that may be benefiting Newsmax.com which leans further to the right. It will be interesting to see if those numbers hold up through 2021.”
Leaders and Losers Among Top 20 Conservative Websites for December 2020
(by unique visitor percentage increase/decrease from year ago)
Leaders
· Bongino.com (+295%)
· Gateway Pundit (+199%)
· CNS News (+163%)
Losers
· Washington Times (-42%)
· National Review (-34%)
· Infowars (-32%)
The three U.S. mainstream news websites followed regularly by TheRighting all posted YOY audience gains in December 2020. CNN.com attracted 20 million more unique visitors in December 2020 compared to December 2019 for a 16% increase as it drew 146,934,000 unique visitors. It was followed by The New York Times brand (95,280,000/+4%) and Washingtonpost.com (93,027,00/+7%).
Parler Talk
Since November 2020, TheRighting has begun tracking unique visitors to three conservative-friendly social media sites: Parler, Rumble, MeWe. Since Parler was deplatformed in January 2020, this may be the last time TheRighting has audience data for the platform.The number of unique visitors for December 2020 are as follows:
· Rumble (10,949,000; +46% vs year ago)
· Parler (8,975,000; +4,252% vs year ago)
· MeWe (3,142,000; +212% vs year ago)
Each month, TheRighting examines Comscore data on dozens of prominent conservative websites that post original content. TheRighting ranks the top 20 conservative websites on the basis of unique visitors and also provides data on whether unique visitors have increased or decreased year over year. That information is posted on the Metrics section of TheRighting’s website.
TheRighting also publishes a listing of Who’s Who in Conservative Media as well as an A-Z Guide to Right-Wing Media and A-Z Guide to Liberal Media, and updates them regularly. The guides feature descriptions about prominent right-wing media personalities and websites. In 2021, TheRighting launched The Kelly Watch, which analyzes guests appearing on Newsmax TV’s popular “Greg Kelly Reports.”
Source: Comscore Media Metrix® Multi-Platform, Custom-defined list, including, but not limited to Foxnews.com, Breitbart.com, DailyCaller.com, WashingtonExaminer.com, WesternJournal.com, Washingtontimes.com, Total Digital Audience, December 2020, U.S.
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