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Woke Is Dead. Nike Didn’t Get the Memo

Nike ran its first Super Bowl ad in 27 years last week. The ad, called “You can’t win. So win,” made no sense. It was an expensive gambit that leaned into woke capitalism and fake feminism and failed to root itself in any relevant consumer or cultural insight.

De-Wokeifying Government is Easier Said Than Done

The snafu over the OMB memo was a reminder that de-wokeifying the government isn’t a matter of snapping one’s fingers. Only careful planning, precise language, consistent messaging, and effective legislation will rein in the federal Leviathan. And wipe the smile off Schumer’s face.

Woke Isn’t Quite Dead

If you are a student at the University of Nottingham and you sign up for a course on Chaucer, you will be warned that you may encounter “expressions of Christian faith.” A spokesman for the university, attempting to put a Very Serious Face on this infantilizing of students, said that even Christians will find some features of late medieval Christianity “alienating and strange.”

Congress Should Stop Funding Woke Teachers

Beginning January 1, public school teachers in New Jersey will be less literate but just as liberal under a revision to the state’s certification requirements. Teachers there no longer have to pass a basic skills exam required in roughly 40 states which ensures literacy and simple math aptitude.

Wokeness and DEI Are Crumbling

Trump opposition to DEI is clear, and J.D. Vance’s bold opposition to this agenda was one of the reasons for his selection as Trump’s running mate.

Jaguar: All Virtue, No Vehicle

In a crowded field for worst advert of all time, Jaguar is currently the odds-on favourite. The luxury car unleashed possibly the wokest rebrand ever with a spectacle of social engineering. A coterie of androgenous United Colours of Benetton rejects flounced their way across the screen, purveying for us the full gamut of sulk.

Jaguar Goes Full Bud Light, Destroys Brand

Desperate times call for desperate measures, and luxury automaker Jaguar is so desperate these days to reinvent itself that it is gambling on a radical rebranding for a younger, gender-confused, “woke” market. In other words, Jaguar has gone full Bud Light.

Normal Americans Never Spoke Woke

The reasons that voters elected Donald Trump included concerns about inflation and immigration. But some liberal centrists – such as New York Rep. Tom Suozzi and Massachusetts Rep. Seth Moulton – have also said voters were tired of causes promoted by social-justice warriors.

Miss Universe Fans Credit Trump and “End of Wokeness” as Blonde Wins Title

For the first time in 20 years, Miss Universe has blonde hair and blue eyes and Trump fans say this is another sign that he has ended the woke era. Victoria Kjær Theilvig of Denmark was just  named Miss Universe 2024.  After several years of Miss Universe  allowing trans competitors and touting its woke politics, the organization crowned a Nordic blonde beauty.

Hegseth Will De-Woke the Military

The Pentagon has morphed into one of the nation’s most “woke” industrial complexes — and the consequences are dire. A change in leadership is crucial, and Hegseth — a decorated war veteran and outspoken advocate for military members — is the solution the Pentagon needs.